Course description

Founder-Led Selling: Enterprise Value Creation and Selling in B2B Medical and Healthcare Startups is a specialized course designed for healthcare entrepreneurs, startup founders, and executives looking to accelerate growth through strategic sales.

In the early stages of a healthcare startup, the founder is the most effective salesperson. This course equips founders with the skills to drive revenue, close enterprise deals, and build long-term relationships in the complex B2B medical and healthcare landscape.

Through practical frameworks, real-world case studies, and actionable sales playbooks, participants will learn how to:
✅ Identify and engage key decision-makers in hospitals, clinics, and healthcare organizations
✅ Develop a compelling value proposition that resonates with healthcare buyers
✅ Navigate long and complex B2B sales cycles common in the medical industry
✅ Build trust and credibility to win enterprise deals as a healthcare founder
✅ Leverage storytelling, data, and clinical validation to drive sales success
✅ Structure and negotiate high-value contracts with healthcare providers and payers
✅ Optimize sales processes and scale beyond founder-led selling

This course is ideal for early-stage and growth-stage healthcare startup founders, sales leaders, and executives in medical technology, digital health, SaaS, and healthcare services. Whether you're selling to hospitals, insurers, or enterprise healthcare clients, this program will help you refine your sales approach and drive sustainable business growth.

Enroll today and transform your sales strategy to maximize enterprise value in the healthcare industry!

What will i learn?

  • Develop a proven, repeatable B2B sales strategy tailored for the healthcare industry
  • Identify and engage key decision-makers in hospitals, clinics, insurers, and healthcare enterprises
  • Master the art of enterprise negotiation and high-value contract structuring
  • Build trust and credibility as a healthcare founder selling to complex buyers
  • Learn how to scale beyond founder-led selling, hiring, and training a sales team
  • Increase enterprise value and revenue growth through effective sales execution

Requirements

  • Basic understanding of healthcare business models (but no prior sales experience required)
  • A startup or business idea in the healthcare space (or plans to start one)
  • Access to a computer and internet connection for course materials and live sessions
  • A willingness to engage in real-world sales activities and apply lessons learned

Frequently asked question

This course is designed for healthcare startup founders, executives, and sales leaders who want to master B2B sales and enterprise value creation in the medical and healthcare industry.

No prior sales experience is required! This course provides step-by-step guidance for founders who are new to enterprise selling, as well as advanced strategies for those looking to refine their approach.

The course is ideal for startups in digital health, medical technology, SaaS healthcare solutions, biotech, healthcare services, and hospital management software.

The course is self-paced, allowing you to complete it at your own convenience. Most participants complete it in 4–6 weeks, depending on their pace.

Yes! Upon successful completion, you will receive a certificate of completion that can be shared on LinkedIn and included in your professional portfolio.

The course includes video lectures, case studies, sales playbooks, interactive exercises, and real-world application scenarios tailored for healthcare founders.

Yes! The course covers strategies for transitioning from founder-led sales to a scalable sales model, including hiring and training a dedicated sales team.

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$100

$199

Lectures

49

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

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